The Advantage Travel Partnership has announced CVT Holiday Inspirations, a family-run travel agency based in Church Village, Wales, has joined the consortia under its Advantage Management Services (AMS) model. Established since 1990 as Church Village Travel, the business is set to imminently rebrand to CVT Holiday Inspirations following the upcoming retirement of owner David Perry, with his son, Mike Perry, set to take over.

CVT Holiday Inspirations is a multi-award-winning travel design agency and one of ABTA’s longest registered businesses in Great Britain. It specialises in bespoke travel such as fly drives in North America, Sports Tours and Corporate Travel as well as package, long haul and cruise holidays. The business has four full time staff based in the agency alongside a homeworker division of eight staff, all based in South Wales.

Renowned for its expert service, CVT Holiday Inspirations retains a loyal customer base with a client retention rate of 87 percent. It has received a series of testimonials online showcasing its consistently high level of service. Heather Whitingham shared that CVT gave her “the trip of a lifetime” with their expert knowledge selecting the best hotels in excellent locations, whilst Andrew Williams said he “has booked many holidays with David and Church Village Travel. Professional, friendly and always willing to dig a little deeper for the right holiday and flight times that are important for us.”

Mike Perry, who will soon be leading the business, has worked for CVT Holiday Inspirations for over five years. Commenting on joining Advantage, he said: “Joining The Advantage Travel Partnership comes at a pivotal point for CVT Holiday Inspirations as we rebrand our business. Utilising the AMS model, we will be able to benefit from the supplier payments administered by Advantage which will allow us to reduce the time spent on bookkeeping and to focus on what we do best which is selling our products and providing a greater service to our customers. We will also be looking to use the Advantage marketing campaigns and access to a wider portfolio of suppliers. Looking ahead, we want to continue servicing our clients’ travel arrangements whilst expanding our sports tour offering to incorporate more of the world’s top sporting events.”

Kelly Cookes, Chief Commercial Officer of The Advantage Travel Partnership, said: “We’re thrilled to have another highly commended agency such as CVT Holiday Inspirations join Advantage. Over the past 35 years, David, Mike and the team have built an incredible business with a loyal customer base who know they will continue to receive excellent service every time they book. We’re looking forward to working with them as they rebrand and continue to prosper. This is yet another exciting growth development for Advantage as we have seen more than 50 new branches across our membership over the past year, gaining more than £500 million in new member turnover. We are continuing to see great success with our AMS model which allows members to concentrate on selling rather than operational admin.”