At the annual Cruise Conference of The Advantage Travel Partnership today, onboard Uniworld’s Joie de Vie ship docked in Paris, it was announced that Jonny Peat, currently commercial manager of Partnership’s Cruise division, has been promoted to Senior Commercial Manager - Cruise, with immediate effect.

In his new role, Jonny will report to Head of Commercial, John Sullivan, and take full control of the Partnership’s end-to-end cruise proposition.

Peat joined Advantage 18 months ago and has led a number of key strategic initiatives over the last year that have culminated in the Partnership today delivering over half a billion pounds of cruise revenue annually.  He also redeveloped Advantage’s Latitude offering which has been a phenomenal success, which today is a 300 strong member community, which represents a +200% member increase, with plans to double that number over the next twelve months.”

John Sullivan, Head of Commercial at Advantage said: “Since Jonny joined us our cruise proposition has gone from strength to strength. In the last 18 months, he has completely redesigned our cruise offering, ensuring that our 300 Latitude members and the wider membership receive the very best support and we also consistently deliver for our business partners.”

Jonny Peat added: “I am delighted to have been recognised with this promotion. Advantage has allowed me to grow and develop in the time that I have been with the Partnership, and it’s been very gratifying to see the success we have achieved over the last year.  I absolutely love working with members and business partners and cruise remains a passion of mine.  I am very excited by the far-reaching strategy we have set ourselves for 2024 which will see us deliver even more value to our members and business partners.”