Advantage Announces New Head of Supplier Partnerships - Air, Ground & Technology
10 Sep 2024
The Advantage Travel Partnership has today announced the appointment of Nick Wickers to the role of Head of Supplier Partnerships – Air, Ground & Technology, with immediate effect.
Wickers will operate within the consortia’s Global Business Travel team, and report to Andrea Caulfield-Smith, Managing Director Global Business Travel at The Advantage Travel Partnership.
He will also work closely with Advantage’s John Sullivan, Commercial Director and Kelly Cookes, Chief Commercial Officer to ensure that the Group remains laser focused on leveraging its significant global size and scale, delivering enhanced commercial benefits to all its members.
Wickers will curate a defined strategy to build and maintain strong trusted partnerships with key suppliers to negotiate the best commercial opportunities, building on the Advantage Air Programme and other products for its members, adapting to the ever-changing landscape of the travel industry and working with Advantage’s supplier partners as their commercial models evolve.
He brings a wealth of experience to the position having previously held roles including Head of Air at Saga Travel Group and Head of Supplier Relations at Diversity Travel as well as roles at ebookers, Travel2 and Travelport.
Commenting on his appointment, Wickers said: “I’m thrilled to be joining Advantage at what clearly is an exciting time in its evolution, bringing my passion and experience to help drive a best-in-class supplier offering to its members. I can’t wait to get out and about and hear first-hand how we can build further on the already outstanding commercial partnerships that deliver real value to the Advantage membership.”
Andrea Caulfield-Smith, Managing Director Global Business Travel at The Advantage Travel Partnership, said: “We’re delighted Nick will be joining the Advantage team in a pivotal role We are continually scanning the horizon to identify new ways to work and operate as our industry evolves for all of our members. Nick will be leading our Global Business Travel supplier partnerships team in developing a strong cadence of activity with our partner suppliers for mutual benefit as we prioritise growing our strong existing relationships as well as seeking new partners to add to the evolution of our One-Stop Business Hub.”