The Advantage Travel Partnership has announced that it will be partnering with Princess Cruises for its 2025 Latitude Cruise Conference, sailing on Sky Princess from Tuesday 14 to Friday 17 October, embarking in Southampton and disembarking in Hamburg, Germany. The theme of the conference will be "The Sky's the Limit," with three nights on board and excursions in Hamburg. 

John Sullivan, Commercial Director of The Advantage Travel Partnership, said: “We are thrilled to be working with Princess Cruises for what is our annual hero cruise event and our fourth Latitude Cruise Conference. This event has fast become one of the key conferences in the travel calendar, for members and supplier partners alike. We’re always looking forward, aiming to support any business wanting to grow further in the sector.” 

Jonny Peat, Senior Commercial Manager – Cruise of The Advantage Travel Partnership, added: “The attendance for our Latitude Cruise Conferences grows stronger each year, and what we have planned for this coming event, with delegates hearing from senior cruise leaders and experts from all sectors of cruise, makes it another unmissable event. 

“The event will inspire and empower individuals to break through barriers, expand their horizons and reach new heights of achievement. This theme emphasises the limitless potential within each of us, urging attendees to embrace innovation, creativity and bold thinking in the cruise sector and realise that the sky is truly the limit when it comes to what you can achieve.” 

Commenting on behalf of Princess Cruises, Eithne Williamson, VP Princess Cruises UK & Europe, said: "We are thrilled to host the Advantage 2025 Latitude Cruise Conference aboard the magnificent Sky Princess. This unique event will not only strengthen connections within the Advantage community but also provide an unparalleled opportunity for delegates to experience the Princess difference first hand. By harnessing the collective expertise of Advantage members, we aim to drive exceptional performance in the UK market." 

Peat added that all previous Latitude Cruise Conferences have delivered exceptional return on investment for its cruise partners, noting that the month following the 2024 Latitude Cruise Conference, hosted in partnership with Ambassador Cruise Lines, saw bookings from attending members increase with passenger numbers up by 92% and revenues up 77% post-event. Registration is open to all Advantage members now.